Myshka is an online women's clothing brand founded in 2017, offering a curated selection of Indian and fusion wear, Western wear, kurtas and suits, tops and tunics, dresses, trousers, skirts, and other ethnic-inspired garments. Known for its stylish and affordable fashion, Myshka quickly gained popularity and was listed on Myntra in May 2019.

Pankhuri Raj, a former banker turned entrepreneur, founded Myshka with an initial investment of Rs 3 lakh. Her vision was to create a brand that provides both stylish clothing and employment opportunities for women. In 2021, her husband Manish Dhar joined Myshka as co-founder and director, leaving his lucrative job to oversee the brand's operations and contribute to its growth. Together, they work with hundreds of women workers from villages near Noida, empowering them with steady income opportunities.